Much like the skin, we believe that what you put on your hair and scalp is important. Harsh and harmful ingredients found in many conventional haircare products can disrupt the natural harmony and balance of our scalp.

Flora is the Latin word for plant life. We create plant powered haircare products to nourish, hydrate, soothe and protect all curl types. Formulated to deliver amazing results without the use of harsh chemicals, and with clean and potent, plant derived ingredients.

We combine nature's most hydrating botanical ingredients such as Aloe, Honey, Rose water, Pro Vitamin B, Jasmine and Siberian Ginseng to create high quality recipes for textured hair.

Say goodbye to complicated routines and labels, and hello to curl care that is designed to respond to the daily needs of your curls. Wanting healthier curls shouldn't have to mean compromising on your wellbeing. We use 100% natural fragrances and colours derived directly from plants. Compared to the norm, our haircare is free from synthetic fragrances.

"We don’t go natural. We return natural. Natural is where it began."